If you live in New York, chances are that you know what Seamless.com is, or at least you have walked by a restaurant that has the seamless sticker on their window.
Seamless.com is an online delivery service, that enables the users to order food virtually from any restaurant in their neighborhood and have it delivered to their homes, all payments including the tip are done online before ordering. Sounds great right? having literally thousands of options to choose and all from the convenience of your mobile device.
The videos could be edited on a 1 min ad and be distributed among several online media outlets, social networks and even on their own website. This way they would be empowering their partners by sharing their content, showing their consumers how the food they order is made, and lastly doing something more interesting than their current subway banners.